Nokia Interactive Solutions

Direct response, improved customer loyalty, increased traffic to your mobile site or physical store, brand awareness...

Direct response, improved customer loyalty, increased traffic to your mobile site or physical store, brand awareness....

Whatever your campaign objective, mobile can help you achieve it. The trick is not to get sidetracked by the vast array of options.

Our Solutions team aims to make mobile advertising simple, for both client and consumer.

After your customer clicks on the banner, what is the experience? How does your site engage them? What’s the call to action? And how do you use mobile both to spark interaction and boost the performance of your traditional media properties?

These are questions our creative and strategy teams answer for blue-chip clients including BMW, Kraft Foods, Dolce and Gabbana and Paramount Pictures. And besides building striking, user-friendly mobile properties, these teams can also provide various “post-click” mechanics, such as a mobile coupons – designed to extend the conversations between you and your customer.

In fact, we offer a full, end-to-end solution, from creative strategy, to campaign design and execution, to brand.

In addition we offer services unique to our network:

Through the Nokia Advertising Alliance, you can take advantage of a range of exciting, yet tried and tested, mobile technologies without having to worry too much about the details. Post click mechanics such as mobile couponing and click to call add more to your mobile site, while other technologies such as picture recognition enable you to activate traditional media with a photo that then prompts your phone to retrieve more information
Mobile mapping – We can run a data match of your target audience against Nokia Consumer Segmentation, the largest study of its kind into the mobile consumers around the world. This provides insights into the target groups mobile usage, and helps you to build better campaigns and advertise on the right places on our network.

Mobile advertising is all about engaging your audience with rich and rewarding brand experiences, perfectly tailored to the medium. And by marrying the most up-to-date creative thinking with the latest technology, we’ll help you do that today.

What’s more, with mobiles soon to become your payment device, SatNav, bus pass, music player, loyalty card and much more, we can also help you look to tomorrow.