In the press

What will it take for mobile to hit the big time? - Mobilemarketer.com 13 Jul 09

It’s been a painful year for the wider advertising community, but last month at Cannes Lions the industry got together to banish the gloom and celebrate excellence in advertising. More about What will it take for mobile to hit the big time? - Mobilemarketer.com...

The Starting 11 – the essential mobile-marketing guide for the 2010 FIFA World Cup - Mobithinking.com 08 Jul 09

Sporting events are a gift for mobile marketers. As dedicated football/soccer fans the world over gear up for 2010 FIFA World Cup in South Africa, the demand for content and services direct to their mobile phones will reach fever pitch. From sponsored alerts and travel guides to competitions and interactive games, mobile provides enormous opportunities for brands to add value. More about The Starting 11 – the essential mobile-marketing guide for the 2010 FIFA World Cup - Mobithinking.com...

Context is the new king - Imediaconnection.com 16 Jun 09

Diana LaGattuta looks at the next big thing in mobile advertising - social location and context More about Context is the new king - Imediaconnection.com...

Sandy Agarwal chosen to Top Ten mobiThinkers - Nokia Today 30 Apr 09

mobiThinking last week announced their first annual Top Ten mobiThinkers list. Our colleague Sandy Agarwal who heads Asia Pacific operations for Nokia Interactive has the honor of being one of the mobile marketing heroes. More about Sandy Agarwal chosen to Top Ten mobiThinkers - Nokia Today...

Intelligent advertising on mobile - CIOL News 28 Apr 09

Nokia hopes to change the basic purpose of advertising from 'Something I want to show you' to 'Something you need', using the mobile phone to 'understand' you better. Vishnu Anand of CyberMedia tells you how More about Intelligent advertising on mobile - CIOL News...

Mobile Futures (Global Innovation Review ) 24 Mar 09

Mobile Futures - Brand involvement in a clickable world Tom Henriksson, Nokia Interactive Advertising " By 2015 there will be more than 5 billion internet-enabled devices on the market, the majority of them mobile. The mobile device will be responsible for opening up what we call ‘the clickable world’ – where the world around you becomes your web, and the mobile device your cursor." More about Mobile Futures (Global Innovation Review )...