SNCF

SNCF on track for success with iDTGV

The client – SNCF

SNCF is the national railway of France, providing high-speed train travel throughout Europe. The group, with four major divisions: freight, public transport, European travellers and infrastructure, had a turnover of 22 billion Euros in 2005. iDTGV is a new service from SNCF that will be sold entirely over the Internet.

The challenge – Increase awareness of iDTGV

The objective of the campaign was to build awareness of the iDTGV service among the target market of young workers, couples and affluent consumers between the ages of 25 and 45.

The solution – A test mobile advertising campaign

The campaign offered mobile users the opportunity to view videos of the company’s innovative “Les visionnaires” advertising campaign and to have the chance of winning prizes, such as MP3 players.

The results – 16% average CTR

SNCF’s agency opted for an initial trial mobile campaign to test the iDTGV proposition. The

SNCF and its agency were delighted with the results and hope to discuss further mobile opportunities. Aerodeon, part of Carat and the advertising agency responsible for the campaign, is also recommending Nokia Interactive Advertising to a number of its other clients.

To see mobile advertising in action, please visit nokia.mobi/advertising on any mobile device.