BNP Paribas Bank

Nokia Interactive Advertising delivers an entertaining solution for BNP Paribas customers

BNP Paribas (www.bnpparibas.com) is one of the world’s largest international banking networks with more than 155,000 employees. A European leader in global banking and financial services, the group has a presence in more than 85 countries with a dominant share of retail banking activities in France and Italy and a significant presence in the USA, Asia and the emerging markets. BNP Paribas provides services across three core areas: corporate & investment banking, asset management & services and retail banking.

The challenge – Engage mobile consumers with brand and mobile products

The objective of the campaign was to encourage 18- to 29-year-old mobile users in France to visit the BNP Paribas WAP site. 

The solution – Mobile campaign with banner ads and mobile Web site

BNP Paribas launched mobile banner ads on the Nokia Media Network, bringing consumers to the mobile Web site with a single click. On the site, visitors could watch exclusive videos of two of France’s leading comics, Eric & Ramzy.

By providing access to original entertainment, the campaign aimed to encourage users to trial BNP Paribas banking products and services.

The results – CTRs averaging 16.68%

BNP Paribas began the campaign with a month-long trial that delivered an impressive click-through rate of 16.68% across Nokia’s network of mobile publishers. On Nokia.mobi in particular, the click-through rate was even higher at 20%.

The success of the 900,000-impression test period led the group to extend the campaign for a further month. The second “Eric & Ramzy” campaign delivered a stunning 125,000 site visits and 30,000 video views. Following this success, BNP Paribas and its agency plan to continue the relationship with Nokia Interactive Advertising.

To see mobile advertising in action, please visit nokia.mobi/advertising on any mobile device.