Case Studies

Coke: Coca-Cola worked with Nokia to launch a special edition mobile phone brand ‘Coca-Cola Zero Studio’ to put their brand directly into the hands of consumers. The exclusive music content was bundled on device and acted as a real incentive to consumers to buy the Nokia 5310 Xpress Music Special edition, a handset that was designed by Nokia with music in mind. More about Coke...
Hyundai Genesis: The mobile advertising program featured banner ads that clicked through to the Genesis mobile Web site, where consumers could download wallpaper featuring the new vehicle, as well as ringtones featuring the sound of the engine’s “rev.” More about Hyundai Genesis...
MTV: About a Girl: With the help of Nokia, The N was able to establish a channel for ongoing communications with its fan base, via text alerts. The N can now use mobile to deepen the brand relationship and drive viewership by sending tune-in reminders. More about MTV: About a Girl...
Dolce & Gabbana: D&G Dolce & Gabbana turned to the medium that connects with its target market in everyday life – the mobile handset – to increase brand awareness with a viral campaign during the Men’s Fashion Show in Italy. More about Dolce & Gabbana...
MTV: The Best Years: To connect with the network’s teen audience, executives turned to mobile, working with Nokia to help raise awareness of the television program and drive viewership. More about MTV: The Best Years...
Unilever Brazil: As part of the Seda Teens product launch, Nokia and F.biz developed a mobile campaign featuring banner advertising on the Nokia Media Network, and wallpaper and game downloads on a customized Nokia 5200 Pink handset. More about Unilever Brazil...
Ford iKool: The Ford iKool campaign received an average click-through rate of 8.58%. Banner ads running on content pages including “Services for You” and “News & Sports” achieved click-through rates up to 14%. More about Ford iKool...
Kraft Foods: Jacobs Coffee: Kraft Foods‘ mobile agency YOC AG, which produced the company’s first WAP portal, approached Nokia Interactive Advertising with the idea for the campaign. They quickly agreed on a series of test advertisements to be delivered to suitable users across Germany via the Nokia Media Network. More about Kraft Foods: Jacobs Coffee...
Hyundai Elantra: Nokia Interactive Advertising worked with Hyundai to place a campaign on the Nokia Media Network. Hyundai took advantage of a variety of engaging ad mechanics to meet its campaign goals. More about Hyundai Elantra...
BNP Paribas Bank: BNP Paribas began the campaign with a month-long trial that delivered an impressive click-through rate of 16.68% across Nokia’s network of mobile publishers. More about BNP Paribas Bank...
SNCF: The campaign offered mobile users the opportunity to view videos of the company’s innovative “Les visionnaires” advertising campaign and to have the chance of winning prizes, such as MP3 players. More about SNCF...
Universal Music On Line: Universal decided to test the waters of mobile by launching a trial campaign of 200,000 impressions on the Nokia Media Network. The campaign featured creative banner advertisements promoting music downloads. More about Universal Music On Line...
Ecovidrio: Ecovidrio was delighted with the results of its initial test campaign. In fact, the results were so impressive, the company initially found them hard to believe. The organisation now plans to use Nokia Interactive Advertising to spread its message to youth throughout Spain. More about Ecovidrio...
URALSIB Bank: URALSIB’s initial campaign ran on Nokia.mobi throughout Russia. One million impressions were generated over 10 days during September 2007. More about URALSIB Bank...
HP: Nokia and Goldfish Information Technologies worked to catch the attention of young consumers and music lovers in India on their most personal device – the mobile handset. Banner ads were served to consumers in seven telecom regions in India where the brand is present: Mumbai, Delhi, Kolkata, Karnataka, Chennai, Tamil Nadu, and Andhra Pradesh. More about HP...
Garuda: With 65+ million mobile users in the country, Garuda Indonesia thought it was high time to interact with mobile consumers. Through its ad agency, Dentsu, Garuda worked with Nokia Interactive Advertising to reach the diverse audience of mobile phone users in the country. More about Garuda...
Nokia Music Store: Nokia Music Store ran a campaign across a range of sites on the Nokia Media Network. The media plan and consequent mobile ad banners were targeted to owners of PC-to-mobile capable devices, including the Nokia N81 and N95. The ads were served on Nokia.mobi and a selection of other music-related sites on the Nokia Media Network. More about Nokia Music Store...
Warner Music Group: Warner Music decided to launch a banner ad campaign on the Nokia Media Network in Germany. Consumers clicking on the banner ad were brought to an external portal where they could download ringtones by the artist. More about Warner Music Group...