Why brands love mobile
Mobile is changing people’s lives, in urban and now in rural markets. In Asia, it’s usually the first screen that people own, enabling them to access information and entertainment. In fact in India people use their mobile more than their PC to get new product information.
Brands love it as it has the potential to reach new customers. 2 billion people in Asia have mobile devices today, and this will rise by 25% by 2013!
But it’s no longer just about the mobile phones themselves, it’s about the experience and services that come bundled on device.
Nokia has empowered hundreds of global brands to embed advertising and entertainment onto the services that consumers love. From banner advertising on some of Asia’s most popular mobile sites, to fully immersive in-application brand experiences, we’re here to help you connect with consumers in new, more powerful ways.
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