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With customer attention time migrating to mobile, shouldn’t your brand be there too?

Once merely a device for voice calls, mobile phones are now used for browsing, games and other non-voice purposes nearly 90% of the time¹. And as mobiles evolve into hand-held multimedia computers, consumers will be able to make the world around them clickable.

In this clickable world, people can already carry all their favourite websites in their pockets – allowing advertisers to connect with them wherever they go. It’s even possible to use posters, print ads and packaging as triggers for product information, special offers and much more to be sent straight to people’s handsets.

If you like, the physical environment becomes the web, and a mobile phone the cursor – bringing together the real world and the digital world like never before.

With a 40% share of the handset market, and more than 1 billion devices in use, Nokia has opened up this clickable world to brands. Now, Nokia Interactive Advertising can help you reach not only this huge built-in audience, but millions more browsing our network properties from virtually any device or service provider.

Offering the ultimate, interactive, one-to-one marketing experience, mobile is proving a brilliant channel for brand building and direct response. Mobile advertisements have demonstrated brand recall on a par with a 30-second television spot, while ‘click through rates’ are exponentially higher than online².

In short, it’s a medium advertisers can no longer afford to ignore.

¹ Nokia 360 Smartphone Study

² Source Nielsen IAG